by Susan Akers, Copyright 2008I have noticed when library conferences offer sessions on marketing they are the most well-attended sessions, often with standing room only.
Since it is one of my favorite topics, I plan to write about it and help to take the mystery of out marketing. I hope libraries and other not-for-profit (NFP) organizations will find ideas and learn principles that are useful to their organization. Ultimately, the customers benefit. And that is what marketing is about.
Even though libraries are funded differently and have different objectives when compared to the business world, the same marketing concepts can be applied and tailored in the NFP world.
Now more than ever, libraries are adopting strategic marketing plans and developing communication strategies to connect with visitors and potential visitors. Connecting with and satisfying customers is the ultimate goal in the marketing process.
Why market the library?
1. It will raise awareness of the services, resources, collections.
2. It will help you gain insight into your organization.
3. It will impact your visitor count; it can change the perception of the library in the community.
4. It allows for better decision-making and helps to better focus your resources.
5. It helps to maintain a central position in the community you serve.
6. It helps to build partnerships and increase your visibility.
7. It helps keep people informed about your library's value and could translate into more financial support by others.
Even though libraries are funded differently and have different objectives when compared to the business world, the same marketing concepts can be applied and tailored in the NFP world.
Now more than ever, libraries are adopting strategic marketing plans and developing communication strategies to connect with visitors and potential visitors. Connecting with and satisfying customers is the ultimate goal in the marketing process.
Why market the library?
1. It will raise awareness of the services, resources, collections.
2. It will help you gain insight into your organization.
3. It will impact your visitor count; it can change the perception of the library in the community.
4. It allows for better decision-making and helps to better focus your resources.
5. It helps to maintain a central position in the community you serve.
6. It helps to build partnerships and increase your visibility.
7. It helps keep people informed about your library's value and could translate into more financial support by others.
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